Brian Broveleit
Innovating Through Challenges
Kellogg’s New Product Introduction
Innovative marketing solutions using new technology and capabilities can tackle long-held business challenges. At Kellogg, I upending the new product introduction playbook with a data-driven, scalable marketing approach, improving both product launches and customer satisfaction.
The Challenge
Traditional new product introductions often rely on legacy marketing playbooks, which can be slow, costly, and difficult to scale efficiently. At Kellogg, the challenge was clear:
- Improve the scalability and impact of new product launches without inflating costs.
- Enhance customer engagement and satisfaction, ensuring consumers seamlessly adopt and integrate new products into their routines.
- Leverage data and emerging marketing technologies to optimize launch precision and effectiveness.
Legacy approaches often relied heavily on slow-to-market mass marketing campaigns with limited personalization and real-time adaptability, resulting in inconsistencies in product support at the shelf. The opportunity was to redefine the model using a data-driven, scalable solution that modernized how Kellogg supported new product introductions.
“This wasn’t just smart new product marketing strategy. Brian challenged industry convention, upended decades-old best practice and rewrote the playbook on new product introduction."
— Business Leader
Solution Approach
I led an innovative commercialization strategy that disrupted the traditional playbook by integrating technology, data insights, and scalable marketing frameworks. The key elements included:
- Data-Driven Targeting & Personalization
- Leveraged AI-powered analytics to identify high-intent consumer segments.
- Developed dynamic audience models for precision-based messaging across various platforms.
- Agile, Scalable Campaign Execution
- Introduced automation to optimize real-time campaign dynamics.
- Created scalable multi-channel strategies that aligned with individual store performance.
- Customer-Centric Engagement Models
- Designed interactive, digital-first launch experiences that encouraged trial and feedback.
- Integrated seamless customer response loops to refine messaging and product positioning mid-launch.
- Optimized Retail & Digital Integration
- Strengthened messaging, collaboration and incentives with retail to ensure alignment.
- Developed hybrid marketing models bridging physical in-store activations with digital engagement tactics to maximize strategic brand presence.
This data-driven, scalable marketing approach ensured product launches brought agile and targeted support exactly when and where it was needed to enhance velocities at the shelf.
Impact & insights
The transformation of Kellogg’s new product introduction process yielded key wins:
- Accelerated adoption rates and at shelf product velocity.
- Improved marketing efficiency, reducing campaign waste while optimizing at scale.
- Significant ROI enhancements validated the approach versus historical best practice.
- Increased customer satisfaction was driven through clear differentiation in consumer demand, which was bale to be compounded into additional sales wins for subsequent new product introdcutions.
One of the biggest insights from this initiative was the power of data and automation to change long-held best practices, the need to think critically about even the most foundational tenets of product commercialization, and the opportunity to look beyond rigid campaign playbooks.
Key Recommendations
For companies aiming to modernize their marketing strategies, these principles are essential:
- Adopt a data-first mentality to enhance precision targeting and execution.
- Ensure scalability from day one, designing marketing frameworks that flex with commercial needs.
- Leverage analytics for continuous campaign optimization and refinement.
- Explore the connections between digital and physical channels to maximize impact.
- Always reground in the objective and methodically challenge the strategies and tactics through the lens of modern capabilities no matter how long a best practice has been in place.
Work I’ve done for them helps make the work I do for you even better.
Let’s Put Technology & Creativity To Work -->
Brian Broveleit
© 2025 Brian Broveleit. All rights reserved.
Innovating Through Challenges
Kellogg’s New Product Introduction
Innovative marketing solutions using new technology and capabilities can tackle long-held business challenges. At Kellogg, I upending the new product introduction playbook with a data-driven, scalable marketing approach, improving both product launches and customer satisfaction.
The Challenge
Traditional new product introductions often rely on legacy marketing playbooks, which can be slow, costly, and difficult to scale efficiently. At Kellogg, the challenge was clear:
- Improve the scalability and impact of new product launches without inflating costs.
- Enhance customer engagement and satisfaction, ensuring consumers seamlessly adopt and integrate new products into their routines.
- Leverage data and emerging marketing technologies to optimize launch precision and effectiveness.
Legacy approaches often relied heavily on slow-to-market mass marketing campaigns with limited personalization and real-time adaptability, resulting in inconsistencies in product support at the shelf. The opportunity was to redefine the model using a data-driven, scalable solution that modernized how Kellogg supported new product introductions.
“This wasn’t just smart new product marketing strategy. Brian challenged industry convention, upended decades-old best practice and rewrote the playbook on new product introduction."
— Business Leader
Solution Approach
I led an innovative commercialization strategy that disrupted the traditional playbook by integrating technology, data insights, and scalable marketing frameworks. The key elements included:
- Data-Driven Targeting & Personalization
- Leveraged AI-powered analytics to identify high-intent consumer segments.
- Developed dynamic audience models for precision-based messaging across various platforms.
- Agile, Scalable Campaign Execution
- Introduced automation to optimize real-time campaign dynamics.
- Created scalable multi-channel strategies that aligned with individual store performance.
- Customer-Centric Engagement Models
- Designed interactive, digital-first launch experiences that encouraged trial and feedback.
- Integrated seamless customer response loops to refine messaging and product positioning mid-launch.
- Optimized Retail & Digital Integration
- Strengthened messaging, collaboration and incentives with retail to ensure alignment.
- Developed hybrid marketing models bridging physical in-store activations with digital engagement tactics to maximize strategic brand presence.
This data-driven, scalable marketing approach ensured product launches brought agile and targeted support exactly when and where it was needed to enhance velocities at the shelf.
Impact & insights
The transformation of Kellogg’s new product introduction process yielded key wins:
- Accelerated adoption rates and at shelf product velocity.
- Improved marketing efficiency, reducing campaign waste while optimizing at scale.
- Significant ROI enhancements validated the approach versus historical best practice.
- Increased customer satisfaction was driven through clear differentiation in consumer demand, which was bale to be compounded into additional sales wins for subsequent new product introdcutions.
One of the biggest insights from this initiative was the power of data and automation to change long-held best practices, the need to think critically about even the most foundational tenets of product commercialization, and the opportunity to look beyond rigid campaign playbooks.
Key Recommendations
For companies aiming to modernize their marketing strategies, these principles are essential:
- Adopt a data-first mentality to enhance precision targeting and execution.
- Ensure scalability from day one, designing marketing frameworks that flex with commercial needs.
- Leverage analytics for continuous campaign optimization and refinement.
- Explore the connections between digital and physical channels to maximize impact.
- Always reground in the objective and methodically challenge the strategies and tactics through the lens of modern capabilities no matter how long a best practice has been in place.
Work I’ve done for them helps make
the work I do for you even better.
Let’s Put Technology & Creativity To Work -->
Brian Broveleit
© 2025 Brian Broveleit. All rights reserved.