Promotions, Influencers & Retail Marketing
Pringles Walmart Partnership
Great ideas expand the potential of a business and inspire participation. Through this transformational retail partnership and promotional campaign, I helped bring two incredible brands together: Walmart and Pringles, realizing multiple strategic initiatives for each through influencer, media and in store activation.
See how this work came to life online through influencer content, amassing over 75 million views on YouTube.
Watch the Video Now on YouTube -->
The Challenge
Bringing two powerhouse brands—Walmart and Pringles—together in a meaningful, breakthrough promotional campaign required more than traditional advertising. The challenge was threefold:
- Develop an activation strategy that delivered real consumer engagement and activation beyond typical brand promotions.
- Leverage influencer marketing in a way that felt organic, compelling, and capable of cutting through media noise.
- Drive measurable business outcomes, including increased sales velocities at Walmart, incremental customer audiences and trips at Walmart and a meaningful expansion of brand buyers for Pringles.
With intense competition for consumer attention, traditional campaign tactics alone wouldn’t be enough. The solution had to create a marketing experience that inspired participation rather than being passively observed.
“Close customer collaboration, successful influencer partnership and invaluable inspiration for internal brands and markets made this work wildly successful before the campaign even went live.
Of course, enhanced velocities at Walmart, highly positive incremental revenue, significant growth in new brand buyers and over 75 million YouTube views didn’t hurt either!”
— Brand Leader
Solution Approach
I led the strategy for the Pringles Trick Shots Influencer Program, which became the cornerstone of the larger “You Don’t Just Eat ‘Em” campaign. This approach seamlessly combined content-driven engagement, strategic brand collaboration, and omnichannel execution to ensure lasting impact. Key elements included:
- Influencer-Led Content Creation
- Partnered with high-engagement influencers to create viral, entertainment-driven content.
- Developed a stunt-based challenge framework that encouraged audience participation, driving organic reach.
- Multi-Channel Retail Activation
- Designed store-level promotions that connected in-home digital engagement with in-store purchasing.
- Integrated packaging elements that reinforced campaign messaging at the point of sale.
- Social & Digital Amplification Strategy
- Crafted a cross-platform digital strategy, maximizing reach across YouTube, social media, retail media, and promotional placements.
- Ensured seamless alignment between retail media, brand messaging, and digital distribution for sustained engagement.
This multi-layered approach transformed a simple retail promotion into a shareable, experience-driven campaign that resonated across audiences, platforms, and retail environments.
Impact & Insights
The Trick Shots Influencer Program and broader Pringles “You Don’t Just Eat ‘Em” campaign delivered exceptional results:
- Over 75 million YouTube views, proving the effectiveness of experience-driven influencer marketing.
- Significant growth in new brand buyers for both Pringles and Walmart.
- Enhanced sales velocities at Walmart, resulting in continued partnership.
- High attributed ROI and incremental revenue.
- Internal inspiration, influencing future activation strategies within Kellogg’s global marketing teams.
One of the biggest insights from this campaign was the power of consumer engagement beyond traditional advertising. By making marketing itself an experience, brands can earn attention rather than compete for it, outperforming passive ad placements and driving lasting consumer connection.
Work I’ve done for them helps make the work I do for you even better.
Let’s Dunk on Your Next Big Opportunity -->
Brian Broveleit
© 2025 Brian Broveleit. All rights reserved.
Promotions, Influencers & Retail Marketing
Pringles Walmart Partnership
Great ideas expand the potential of a business and inspire participation. Through this transformational retail partnership and promotional campaign, I helped bring two incredible brands together: Walmart and Pringles, realizing multiple strategic initiatives for each through influencer, media and in store activation.
See how this work came to life online through influencer content, amassing over 75 million views on YouTube.
Watch the Video Now on YouTube -->
The Challenge
Bringing two powerhouse brands—Walmart and Pringles—together in a meaningful, breakthrough promotional campaign required more than traditional advertising. The challenge was threefold:
- Develop an activation strategy that delivered real consumer engagement and activation beyond typical brand promotions.
- Leverage influencer marketing in a way that felt organic, compelling, and capable of cutting through media noise.
- Drive measurable business outcomes, including increased sales velocities at Walmart, incremental customer audiences and trips at Walmart and a meaningful expansion of brand buyers for Pringles.
With intense competition for consumer attention, traditional campaign tactics alone wouldn’t be enough. The solution had to create a marketing experience that inspired participation rather than being passively observed.
“Close customer collaboration, successful influencer partnership and invaluable inspiration for internal brands and markets made this work wildly successful before the campaign even went live.
Of course, enhanced velocities at Walmart, highly positive incremental revenue, significant growth in new brand buyers and over 75 million YouTube views didn’t hurt either!”
— Brand Leader
Solution Approach
I led the strategy for the Pringles Trick Shots Influencer Program, which became the cornerstone of the larger “You Don’t Just Eat ‘Em” campaign. This approach seamlessly combined content-driven engagement, strategic brand collaboration, and omnichannel execution to ensure lasting impact. Key elements included:
- Influencer-Led Content Creation
- Partnered with high-engagement influencers to create viral, entertainment-driven content.
- Developed a stunt-based challenge framework that encouraged audience participation, driving organic reach.
- Multi-Channel Retail Activation
- Designed store-level promotions that connected in-home digital engagement with in-store purchasing.
- Integrated packaging elements that reinforced campaign messaging at the point of sale.
- Social & Digital Amplification Strategy
- Crafted a cross-platform digital strategy, maximizing reach across YouTube, social media, retail media, and promotional placements.
- Ensured seamless alignment between retail media, brand messaging, and digital distribution for sustained engagement.
This multi-layered approach transformed a simple retail promotion into a shareable, experience-driven campaign that resonated across audiences, platforms, and retail environments.
Impact & Insights
The Trick Shots Influencer Program and broader Pringles “You Don’t Just Eat ‘Em” campaign delivered exceptional results:
- Over 75 million YouTube views, proving the effectiveness of experience-driven influencer marketing.
- Significant growth in new brand buyers for both Pringles and Walmart.
- Enhanced sales velocities at Walmart, resulting in continued partnership.
- High attributed ROI and incremental revenue.
- Internal inspiration, influencing future activation strategies within Kellogg’s global marketing teams.
One of the biggest insights from this campaign was the power of consumer engagement beyond traditional advertising. By making marketing itself an experience, brands can earn attention rather than compete for it, outperforming passive ad placements and driving lasting consumer connection.
Work I’ve done for them helps make
the work I do for you even better.
Let’s Dunk on Your Next Big Opportunity -->
Brian Broveleit
© 2025 Brian Broveleit. All rights reserved.